Social Media Work
I worked as a junior copywriter for an ad-tech SaaS start-up in NYC. While there, I worked across 30+ clients creating social media ads to promote individual stories on these clients’ sites. In that time, I drafted 100s of social media posts, each generating 1000s of clicks and a minimum conversion rate of 15-20% for lead generation campaigns. Most importantly, I learned how to easily switch between multiple brand voices quickly and efficiently.
For Adweek, the work was about promoting stories on the exciting new ventures going on throughout the advertising industry. This also involved a big push for content about the biggest Super Bowl spots for this year. Overall, the goal of these campaigns were to get consumers to subscribe to Adweek’s newsletter.
Results: For these ads the average engagement was about 2,100+ clicks per ad. And the average newsletter sign-up conversion rate was about 44% per ad.
For The Washington Post, I worked on various forms of news content across a large amount of their newsletters (Advice, Well + Being, Fact Checker, By The Way, Eat Voraciously, etc). The goals for these campaigns were to get more sign-up subscriptions and to drive more on-site traffic to these stories.
Results: For these ads the average engagement was about 158,000+ clicks per ad. And the average newsletter sign-up conversion rate was about 19% per ad.
For Barron’s, the content was all about breaking news in the world of business and finance. The goals for these campaigns were audience development and to drive more on-site traffic for their stories.
Results: For these ads the average engagement was about 13,000+ clicks per ad.
For MSNBC, the content was focused on hard-hitting breaking news from around the country and abroad. The main goal of this campaign was to get more sign-up subscriptions for their newsletter.
Results: For these ads the average engagement was about 10,000+ clicks per ad. And the average newsletter sign-up conversion rate was about 24% per ad.
Her Campus Media is an online publication geared towards college-aged women. Their content specializes in pop culture, beauty, and fashion stories. The goals of this campaign were audience development and increasing on-site traffic. Additionally, for this client, I created content for a branded collaboration with Ulta Beauty.
Results: For these ads the average engagement was about 12,300+ clicks per ad.
For The Today Show, I worked on e-commerce content for clothing, beauty products, and gifts for any and every occasion. The main goal of this campaign was to get more online subscriptions as well as drive on-site traffic to drive people to purchase.
Results: For these ads the average engagement was about 7,000+ clicks per ad. And the average newsletter sign-up conversion rate was about 36% per ad.
Other Clients I’ve Worked On:
