Reese’s: Deliciously Ever After
Forget the roses, the key to a perfect relationship is the perfect combination of chocolate and peanut butter.
Social Campaign:
Reese’s will take to their social media platforms to post these videos that show anything traditional Valentine’s gifts can do, Reese’s can do better!
Mobile Extension:
To spread the love, Reese’s will team up with Hinge to replace their generic Rose feature with a Reese’s for the entire month of February. And unlike Roses, Reese’s on Hinge are unlimited giving you a better chance of landing a date for Valentine’s Day… you’re welcome.
OOH:
To promote the Deliciously Ever After campaign, Reese’s will use OOH promotional material to generate buzz and get more eyes on their Valentine’s Day efforts.
INSIGHT: Traditional Valentine’s Day gifts can feel generic and not special.
IDEA: To be the perfect match, you should buy the perfect match. So this Valentine’s Day let’s present Reese’s as the perfect gift for true romantics.