NotCo: NotHangover
If we can reduce hangovers by 70%, then the question becomes what other headaches could we reduce?
NotCo (a plant-based food company) is planning to launch NotHangover, a probiotic shot that breaks down the byproduct of alcohol responsible for making you feel rough after a night of drinking. Developed using AI technology, the product’s effects last for 18 hours in your system and are proven to reduce your hangover by at least 70%.
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INSIGHT: NotHangover can reduce the effects of a headache by up to 70%.
IDEA: Show how beneficial this reduction is by highlighting no matter what form the pain is in, 70% less pain is definitely worth it!