Adweek

For Adweek, the work was about promoting stories on the exciting new ventures going on throughout the advertising industry. This also involved a big push for content about the biggest Super Bowl spots for this year. Overall, the goal of these campaigns were to get consumers to subscribe to Adweek’s newsletter.

Results

For these ads the average engagement was about 2,100+ clicks per ad. And the average newsletter sign-up conversion rate was about 44% per ad.

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Axios