Axios

For Axios, the content was mainly local news content as I worked on a variety of their local newsletters for all of the major cities across the country. The topics ranged from politics, crypto, food, real estate, and more. The goals of these campaigns were mainly newsletter subscriptions and on-site traffic.

Results

For these ads the average engagement was about 6,000+ clicks per ad. And the average newsletter sign-up conversion rate was about 19% per ad.