Bombas: The New York Sock Exchange
With Bombas, every pair of socks bought results in a pair being donated to homeless shelters. So, how do you get some of the wealthiest people in NYC to give back to their community? You go where they can’t ignore you…their place of work.
Experiential:
Bombas will take over the New York Stock Exchange and turn it into the New York Sock Exchange, with a pop-up store located right on the floor of the stock exchange.
Bombas will also takeover the ticker boards with stats that our community should really be taking stock of.
OOH:
INSIGHT: The New York Stock Exchange is seen as the largest symbol of capitalism and wealth in NYC.
IDEA: Give these big spenders an investment opportunity they can’t refuse…a chance to invest in their community with socks.