The Washington Post

For The Washington Post, I worked on various forms of news content across a large amount of their newsletters (Advice, Well + Being, Fact Checker, By The Way, Eat Voraciously, etc). The goals for these campaigns were to get more sign-up subscriptions and to drive more on-site traffic to these stories.

Results

For these ads the average engagement was about 158,000+ clicks per ad. And the average newsletter sign-up conversion rate was about 19% per ad.